We are huge fans of direct bookings. But you can’t have those without the best-performing hotel website.
That’s why we want to give thumbs up to independent hotels in Palm Springs for their efforts in making their websites technically optimized and user friendly, making it easy for their guests to book directly.
We have analyzed over 50 websites, and here are the best performing independent hotel and accommodation websites in Palm Springs.
But first, a short overview of the METHODOLOGY used for this research.
Our focus has been on independent hotels since, in most cases, the corporate hotel websites are usually standardized and pretty much the same for each hotel property, which means that the single property hotel management has little to do with the website itself.
Each website was checked with several tools – Page Speed Insights, Google Lighthouse, Web Page Test, and GT Metrix.
Page Speed Insights (PSI) Performance Indicators:
Google Lighthouse (GL) Performance indicators:
- Accessibility [0-100]
- Best Practices [0-100]
- SEO [0-100]
Web Page Test (WPT) Performance indicators:
- Security [0-15]
- First Byte time [0-15]
- Keep-alive Enabled [0-15]
- Compress Transfer [0-15]
- Compress Images [0-15]
- Cache static content [0-15]
- Effective use of CDN [0-10]
GT Metrix (GTMx) performance indicators
- Performance [0-100]
- Structure [0-100]
Since these tools rely on technical optimization more than on the user experience, we have added the specially designed performance indicator for the hotel website user experience that we have developed. This indicator shows how easy the website is to navigate and use, whether there are some usability errors in the website layout, and how difficult it is for a guest to find all the info and make a booking.
Etourism Consulting’s User Experience (UX) performance indicator:
- Website user experience [0-100]
The final score for each website represents the sum of the above-mentioned performance indicators.
It is important to note that the same parameters and settings were used in terms of device, screen size, location, and internet connection speed for each tested hotel website.
So, here are the TOP 10 best-performing hotel websites in Palm Springs?
|1. Vagabond Motor Hotel||82||186||65||281||81||695|
|2. Hotel California||85||184||84||291||44||688|
|3. Triangle Inn||80||168||53||255||51||607|
|4. La Maison Hotel||70||186||30||259||58||603|
|5. The Andalusian Court||68||182||59||223||48||580|
|6. Cuyama Buckhorn||60||136||14||270||70||550|
|7. Parker Palm Springs||90||125||20||262||42||539|
|8. Palm Mountain Resort||43||149||41||240||64||537|
|9. Avalon hotel||67||156||25||244||36||528|
|10. Alcazar Hotel||83||143||25||235||37||523|
We can help you to improve your website performance! Being on our list is not that important, but having more direct bookings is!
How can we help you?
- Website Audit and improvements consultations – We will carefully analyze your website and help you improve all the website optimization aspects. It can be a one-time service or an ongoing monthly service.
- Digital Marketing Strategy – Besides the perfectly optimized website, having a proper digital marketing strategy for your hotel is the most important asset for your marketing department.
- Subscribe to our Hotelier’s Marketing Box and get website optimization and digital marketing tips, social media post templates, and current best-performing marketing growth hacks!