Etourism Consulting was hired by the Sokobanja Tourism Board in order to launch promotional online campaigns for the promotion of events that take place in the destination, as well as the entire destination for the summer seasons of 2016, 2017 and 2018.
The services included the design and implementation of promotional campaigns on social networks Facebook and Instagram, as well as through Google Adwords.
The main goal was the online branding of the destination and summer events, so the number of ad impressions and cost per impression were selected as the primary KPIs.
The target group were domestic tourists in Serbia. We realized that almost every person has some memory from Sokobanja since it is a destination that is often visited on school excursions. We wanted to remind these people of those good old times and encourage them to visit Sokobanja again with their families.
Also, we wanted to break the stereotype that spas are boring places for longer stays, so we wanted to promote all the activities and events and present Sokobanja as the most interesting destination in Serbia!
Thanks to the specific targeting and tailor-made ads for each target group, we got very low ad prices – for each view, on average, just 0,0007 euros were paid. For less than 10 euros we were having more than 1200 impressions of our ads promoting the destination Sokobanja and its events.
This further means that for every 120,000 views we paid on average only 95 euros. This is certainly a result that cannot be compared to any other form of advertising.
If you are interested in working with us you can contact us.