Travel Marketing Strategy
What makes your digital travel marketing strategy so important?
Online marketing strategy shows a clear direction of all online marketing activities with clearly defined working methods, set up procedures and strategic goals. The strategy is the foundation for budget planning, staff training or hiring a partner for the promotional travel campaigns.
The strategy reduces dependency on individuals because it sets a clear system of work and procedures so that online marketing does not depend on one person, and everyone can quickly become a part of the marketing team.
HOW WE DO IT
The strategies we create usually consist of two basic parts: situational analysis and the strategy of online promotion and sales. Situational analysis (website, social networking, advertising campaigns, email campaigns, etc.) addresses all the shortcomings in current online marketing activities with specific instructions on how to correct the shortcomings.
In the second part of the strategy, we create a complete sales funnel for a specific tourism business with clear steps and explanations of each activity in each phase on the traveler’s digital journey from the initial interest until the final reservation.
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