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DIGITAL MARKETING IN TOURISM
We help hoteliers, accommodation owners and tour operators to achieve higher incomes by providing them with an exceptional digital marketing consultations and services.
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What is digital marketing in tourism and why is it important?
Digital tourism marketing includes a set of different marketing activities that rely on digital tools and channels to promote and sell tourism products and services.
Considering that modern tourists start their journey on the Internet, digital marketing is essential for running a successful tourism business. Today’s travelers have internet in their pocket and are online 24/7. This is why tourism advertisers need to use Google, YouTube, Social Media, Email, and other channels and techniques – to share their messages and stories where their potential guests are.
Digital VS Traditional Media in Tourism
Digital marketing channels in tourism are far more efficient in promotion and sales because tourists use the Internet to search for information about flights, hotels, and destinations.
The possibility of extremely accurate targeting is another advantage. Thanks to the footprints that tourists leave during their online activities, it is much easier to place a promotional message in front of tourists who are currently interested in a particular tourist product.
Comparing to traditional media, digital marketing in tourism is transparent and easily measurable. With adequate tracking and analysis, tourism advertisers can quickly see if a particular campaign has positive effects and then even further optimize it for even greater success and maximized performance.
If set up correctly and professionally managed and optimized, digital marketing campaigns in tourism can be way more effective and cheaper than campaigns in traditional media.