Digital Marketing in Tourism

Digital marketing in tourism is essential for running a successful tourism business. We help hoteliers, tour operators and accommodation owners to achieve higher incomes in tourism by providing them with an exceptional digital marketing services

What is digital marketing in tourism and why is it important?

Digital tourism marketing includes a set of different marketing activities that rely on digital tools and channels to promote and sell tourism products and services.

Considering that modern tourists start their journey on the Internet, digital marketing is essential for running a successful tourism business. Today’s travelers have internet in their pocket and are online 24/7. This is why tourism advertisers need to use Google, YouTube, Social Media, Email, and other channels and techniques – to share their messages and stories where their potential guests are.

Digital VS Traditional Media in Tourism

Digital marketing channels in tourism are far more efficient in promotion and sales because tourists use the Internet to search for information about flights, hotels, and destinations.

The possibility of extremely accurate targeting is another advantage. Thanks to the footprints that tourists leave during their online activities, it is much easier to place a promotional message in front of tourists who are currently interested in a particular tourist product.

Comparing to traditional media, digital marketing in tourism is transparent and easily measurable. With adequate tracking and analysis, tourism advertisers can quickly see if a particular campaign has positive effects and then even further optimize it for even greater success and maximized performance.

If set up correctly and professionally managed and optimized, digital marketing campaigns in tourism can be way more effective and cheaper than campaigns in traditional media.

Tourism Marketing Services:

digital marketing in tourism - Google_Ads

Google Ads

Certified Google Ads and Google Analytics experts will ensure that your Google Ads campaigns finally deliver the desired bookings and more tourists!

digital marketing in tourism

Marketing Analysis and Strategies

We analyze the complete online performance (website, campaigns, social networks, etc.) of your tourism business and create a detailed internet marketing strategy for you.

digital marketing in tourism - facebook-ads

Facebook Ads

Setting up campaigns, pixels, audiences, remarketing and conversions. Targeting desired groups of tourists with proper ad creatives. 

Social Networks - digital marketing in tourism

Social Networks

We take care of your social networks by engaging with your audience, providing quality content and growing your community.

Website Optimizations digital marketing in tourism

Website Optimizations

We follow every step of a potential guest on your website and optimize his/her path until the final reservation.

digital marketing in tourism

Education and Consulting

We deliver short lectures, as well as multi-day trainings, and provide consulting services for clients across the world.

Happy Clients
Lectures and Trainings held
Years of experience

Our Clients and Projects

What Our Clients Say

  • It is a great pleasure for us to cooperate with the agency Etourism Consulting and Mr. Milan Stojković. The social-media campaign “Moja Zapadna Srbija” that we launched on social networks, has achieved, in a short time, great success and has become an example of how to design and run promotional campaigns on social networks for travel destinations.

    Miroslav Rađen
    Director, Regional Tourism Board West Serbia
  • Participants were delighted by lecturers from Etourism Consulting, with their practical knowledge, up to date topics and interesting approach. The seminar was rated as excellent by the participants with a lot of adopted applicable knowledge and positive energy.

    Ana Lakić
    National Tourism Board Republic of Srpska
  • Ever since I engaged with Etourism Consulting, my business has become more profitable. Our mountain lodge on Kopaonik has been recording the growth of overnight stays and reservations at incredible speed!

    Luka Đurović
    Owner of mountain lodge Đurovic
  • I am very pleased with the complete service, both with the layout and functionality of the website, the timings and help with editing the website. The website looks great! It’s very nice when business partners and tourists praise the website’s appearance.

    Ivana Miljković
    Owner at Colosseum Travel
Practical tips and strategies from our working experience


facebook ads case study 1

Facebook Ads Case Study – JollyKop Apartments

PERSONALIZED FACEBOOK ADS CASE STUDY Client: JollyKop Apartments Period: Winter season 2016 Learn how JollyKop Apartments saw a 95% season occupancy rate with this Facebook Ads case study. The personalized ads led to a better customer experience and lowered the price per click by 250%!...
Read More

5 Most Common Mistakes on Travel Industry Websites

We have analyzed more than 400 travel websites and these are the most common mistakes! Last year we had an action within the Etourism Consulting agency and we presented a free website analysis to all the interested tourism industry stakeholders – hoteliers, tour operators, travel...
Read More
best rated hotel wordpress themes

Hotel WordPress Themes in 2020 – Best Rated and Tested

Do you need a new hotel website? We have handpicked the best rated and most sold hotel WordPress themes, regularly updated in 2020! They say that the first impression is the most important in the hotel industry. Long gone are the days when a hotel...
Read More
travel market research

How To Do Travel Market Research Like a PRO

If you are running a travel and hospitality business (or planning to do so) you need to conduct a travel market research if you want to be successful in it. A few decades ago only the largest industry players could afford a thorough tourism market...
Read More
tourism destination marketing case study

Case Study: Tourism Destination Marketing – Sokobanja

Tourism Destination Marketing Case Study Client: Sokobanja Tourism Board Period: During 2016, 2017, 2018 and 2019 Learn how Sokobanja Tourism Board achieved cost per ad impression of just $0.0007 and high social media presence with proper ad targeting and our strategy. Project Details Etourism Consulting was hired...
Read More

How To Promote at Tourism Fair Without Being There

Did you know that you can be promote at every Tourism Fair without spending money on trip, accommodation, and booths? No, you do not even have to pay for an entrance ticket! Another ITB is happening in Berlin, and somehow everyone in the industry is...
Read More