Digital Marketing in Tourism
Digital marketing in tourism is essential for running a successful tourism business. We help hoteliers, accommodation owners and tour operators to achieve higher incomes in tourism by providing them with an exceptional digital marketing services
What is digital marketing in tourism and why is it important?
Digital tourism marketing includes a set of different marketing activities that rely on digital tools and channels to promote and sell tourism products and services.
Considering that modern tourists start their journey on the Internet, digital marketing is essential for running a successful tourism business. Today’s travelers have internet in their pocket and are online 24/7. This is why tourism advertisers need to use Google, YouTube, Social Media, Email, and other channels and techniques – to share their messages and stories where their potential guests are.
Digital VS Traditional Media in Tourism
Digital marketing channels in tourism are far more efficient in promotion and sales because tourists use the Internet to search for information about flights, hotels, and destinations.
The possibility of extremely accurate targeting is another advantage. Thanks to the footprints that tourists leave during their online activities, it is much easier to place a promotional message in front of tourists who are currently interested in a particular tourist product.
Comparing to traditional media, digital marketing in tourism is transparent and easily measurable. With adequate tracking and analysis, tourism advertisers can quickly see if a particular campaign has positive effects and then even further optimize it for even greater success and maximized performance.
If set up correctly and professionally managed and optimized, digital marketing campaigns in tourism can be way more effective and cheaper than campaigns in traditional media.
Our Tourism Marketing Services:
Certified Google Ads and Google Analytics experts will ensure that your Google Ads campaigns finally deliver the desired bookings and more tourists!
Facebook and Instagram – Setting up campaigns, pixels, audiences, remarketing and conversions. Targeting desired groups of tourists with proper ad creatives.
We follow every step of a potential guest on your website and optimize his/her path until the final reservation.
Marketing Analysis and Strategies
We analyze the complete online performance (website, campaigns, social networks, etc.) of your tourism business and create a detailed internet marketing strategy for you.
We will take care of your social networks by engaging with your audience, providing quality content and growing your community.
Education and Consulting
We deliver short lectures, as well as multi-day trainings, and provide consulting services for clients across the world.
LECTURES AND TRAININGS
YEARS OF EXPERIENCE
Our Clients and Projects
What our clients say
It is a great pleasure for us to cooperate with the agency Etourism Consulting and Mr. Milan Stojković. The social-media campaign “Moja Zapadna Srbija” that we launched on social networks, has achieved, in a short time, great success and has become an example of how to design and run promotional campaigns on social networks for travel destinations.
Director, Regional Tourism Board West Serbia