Without a clear strategy, hotel digital marketing is doomed to generate poor outcomes and spending more money. But don’t freak out. You don’t need a two-hundred-page document for that, nor do you … Read more
If you are running a travel and hospitality business (or planning to do so) you need to conduct a travel market research if you want to be successful in it. A few … Read more
Net Promoter Score in tourism is a simple indicator of guests’ contentment and it is obtained by asking only one question. Professional hotels aim to get feedback from their guests about their contentment … Read more
A “Buyer Persona” is defined as the semi fictive representation of your ideal customer, based on market research and data about your actual customers. One thing is certain – this method will … Read more