The last months of the year are the right time to slowly summarize your business results and create a digital travel marketing strategy for the next year. If you’ve been thinking about … Read more
We have analyzed more than 400 travel websites and these are the most common mistakes! Last year we had an action within the Etourism Consulting agency and we presented a free website … Read more
If you are running a travel and hospitality business (or planning to do so) you need to conduct a travel market research if you want to be successful in it. A few … Read more
Did you know that you can be promote at every Tourism Fair without spending money on trip, accommodation, and booths? No, you do not even have to pay for an entrance ticket! … Read more
Net Promoter Score in tourism is a simple indicator of guests’ contentment and it is obtained by asking only one question. Professional hotels aim to get feedback from their guests about their contentment … Read more
A “Buyer Persona” is defined as the semi fictive representation of your ideal customer, based on market research and data about your actual customers. One thing is certain – this method will … Read more
Although they are becoming more and more dependent on OTAs, hotels simultaneously try to get out from the clutches of such websites that take from them a fair amount of commission and … Read more