Without a clear strategy, hotel digital marketing is doomed to poor results with higher budget spending. A simple system will save money and increase the efficiency of digital marketing activities. With the proper strategy, you will always know what you should post on Facebook, which PPC campaigns you need to set up, whom to send...Read More

Net Promoter Score in tourism is a simple indicator of guests’ contentment and it is obtained by asking only one question. Professional hotels aim to get feedback from their guests about their contentment with the stay in a hotel. However, they do this by using questionnaires with dozens of questions, which can be tiresome for tourists....Read More