The 80:20 rule in creating high-quality content on social networks

80:20 rule

You need to think what relevant for your social followers and stick to the “80:20 rule” to create high-quality content on social networks. If your Facebook and Instagram posts seem “appealing” to its followers, you may think that you have great content. But what if we tell you that you are probably wrong? The number … Read more

Should hotels use their best photos on Booking.com?

hotel-photos-booking.com

Although they are becoming more and more dependent on OTAs, hotels simultaneously try to get out from the clutches of such websites that take from them a fair amount of commission and get as many direct bookings as possible. Online travel agencies, known as OTA, including Booking.com, have definitely started a complete revolution in the … Read more