Hotel content marketing focuses on creating relevant content to attract potential guests, satisfy their needs and get more direct bookings. Imagine this situation… Mark wants to book seven days for his family at Aspen, Colorado in July. However, Mark is not sure whether Aspen can be interesting for children during summer when there is no...Read More

In this article we will cover the basics of why and how to use Google Ads in travel industry. We won’t go into details but you can get on them if you follow the links provided in this article. To put it briefly, Google Ads (formerly known as Google Adwords) is paid Google advertising, which...Read More

Do you need a new hotel website? We have handpicked the best rated and most sold hotel WordPress themes, regularly updated in 2019! They say that the first impression is the most important in the hotel industry. Long gone are the days when a hotel receptionist or the doorman were responsible for making a positive...Read More

Use Instagram story in travel marketing to capture every moment and create spontaneous content that fits perfectly into the area of tourism! Instagram Story has brought a much more spontaneous and simpler way of creating content and has allowed the new short-term content to display the most authentic elements of tourism offer, services, and experiences....Read More

In this post we are going to reveal a super effective strategy that will help you to get more direct bookings from Instagram! The secret is in hashtags! What is a hashtag? The users see the hashtags when they search content on Instagram in photo descriptions or in comments. When someone clicks on a hashtag,...Read More

Net Promoter Score in tourism is a simple indicator of guests’ contentment and it is obtained by asking only one question. Professional hotels aim to get feedback from their guests about their contentment with the stay in a hotel. However, they do this by using questionnaires with dozens of questions, which can be tiresome for tourists....Read More

A “Buyer Persona” is defined as the semi fictive representation of your ideal customer, based on market research and data about your actual customers. One thing is certain – this method will allow you to customize your promotional messages to different market segments and maximize your marketing efforts! If you are working in travel marketing,...Read More

Having a chat on a travel website is practically similar to the visit of a potential tourist to your agency in a real world, maybe even better. Tourists get the possibility to ask you anything you want! The process of choosing the tourist destinations on the Internet, with the assistance of the interactive maps, photos...Read More

You need to think what relevant for your social followers and stick to the “80:20 rule” to create high-quality content on social networks. If your Facebook and Instagram posts seem “appealing” to its followers, you may think that you have great content. But what if we tell you that you are probably wrong? The number...Read More

Although they are becoming more and more dependent on OTAs, hotels simultaneously try to get out from the clutches of such websites that take from them a fair amount of commission and get as many direct bookings as possible. Online travel agencies, known as OTA, including Booking.com, have definitely started a complete revolution in the...Read More