Without a clear strategy, hotel digital marketing is doomed to poor results with higher budget spending. A simple system will save money and increase the efficiency of digital marketing activities. With the proper strategy, you will always know what you should post on Facebook, which PPC campaigns you need to set up, whom to send...Read More
PERSONALIZED FACEBOOK ADS CASE STUDY Client: JollyKop Apartments Period: Winter season 2016 Learn how JollyKop Apartments saw a 95% season occupancy rate with this Facebook Ads case study. The personalized ads led to a better customer experience and lowered the price per click by 250%! Introduction Tourists have more and more diverse interests when it...Read More
We have analyzed more than 400 travel websites and these are the most common mistakes! Last year we had an action within the Etourism Consulting agency and we presented a free website analysis to all the interested tourism industry stakeholders – hoteliers, tour operators, travel agents, destinations. In a nutshell: We processed more than 400...Read More
Do you need a new hotel website? We have handpicked the best rated and most sold hotel WordPress themes, regularly updated in 2020! They say that the first impression is the most important in the hotel industry. Long gone are the days when a hotel receptionist or the doorman were responsible for making a positive...Read More
If you are running a travel and hospitality business (or planning to do so) you need to conduct a travel market research if you want to be successful in it. A few decades ago only the largest industry players could afford a thorough tourism market research, but now you can do it by yourself! We’ve...Read More
Tourism Destination Marketing Case Study Client: Sokobanja Tourism Board Period: During 2016, 2017, 2018 and 2019 Learn how Sokobanja Tourism Board achieved cost per ad impression of just $0.0007 and high social media presence with proper ad targeting and our strategy. Project Details Etourism Consulting was hired by the Sokobanja Tourism Board in order to launch promotional online...Read More
Did you know that you can be promote at every Tourism Fair without spending money on trip, accommodation, and booths? No, you do not even have to pay for an entrance ticket! Another ITB is happening in Berlin, and somehow everyone in the industry is talking about it. The most common question we get is:...Read More
The last months of the year are the right time to slowly summarize your business results and create a digital travel marketing strategy for the next year. If you’ve been thinking about what would be good to apply next year to attract more tourists at a lower price, then it will surely be useful for...Read More
Hotel content marketing focuses on creating relevant content to attract potential guests, satisfy their needs and get more direct bookings. Imagine this situation… Mark wants to book seven days for his family at Aspen, Colorado in July. However, Mark is not sure whether Aspen can be interesting for children during summer when there is no...Read More
In this article we will cover the basics of why and how to use Google Ads in travel industry. We won’t go into details but you can get on them if you follow the links provided in this article. To put it briefly, Google Ads (formerly known as Google Adwords) is paid Google advertising, which...Read More
