Digital Travel Marketing Trends for 2022
The last months of the year are the right time to slowly summarize your business results and create a digital travel marketing strategy for the next year. If you’ve been thinking about … Read more
Etourism Consulting
Easy Step-by-Step Guide to Hotel Digital Marketing Strategy
Without a clear strategy, hotel digital marketing is doomed to generate poor outcomes and spending more money. But don’t freak out. You don’t need a two-hundred-page document for that, nor do you … Read more
Facebook Ads Case Study – JollyKop Apartments
PERSONALIZED FACEBOOK ADS CASE STUDY Client: JollyKop Apartments Period: Winter season 2016 Learn how JollyKop Apartments saw a 95% season occupancy rate with this Facebook Ads case study. The personalized ads led … Read more
5 Most Common Mistakes on Travel Industry Websites
We have analyzed more than 400 travel websites and these are the most common mistakes! Last year we had an action within the Etourism Consulting agency and we presented a free website … Read more
How To Do Travel Market Research Like a PRO
If you are running a travel and hospitality business (or planning to do so) you need to conduct a travel market research if you want to be successful in it. A few … Read more
Case Study: Tourism Destination Marketing – Sokobanja
Tourism Destination Marketing Case Study Client: Sokobanja Tourism Board Period: During 2016, 2017, 2018 and 2019 Learn how Sokobanja Tourism Board achieved cost per ad impression of just $0.0007 and high social … Read more
How To Promote at Tourism Fair Without Being There
Did you know that you can be promote at every Tourism Fair without spending money on trip, accommodation, and booths? No, you do not even have to pay for an entrance ticket! … Read more
Case Study: Facebook Ads Local Awareness – AIDA Cafe
LOCAL AWARENESS FACEBOOK ADS CASE STUDY Client: AIDA Caffe Vienna – ZagrebPeriod: During 2015 and 2016 Learn how AIDA Caffe in Zagreb saw a 42% increase in revenue after our local awareness Facebook campaign. … Read more
Best Hotel Content Marketing Tips in 2020
Hotel content marketing focuses on creating relevant content to attract potential guests, satisfy their needs and get more direct bookings. Imagine this situation… Mark wants to book seven days for his family … Read more
Why and How to Use Google Ads In Travel Industry?
In this article we will cover the basics of why and how to use Google Ads in travel industry. We won’t go into details but you can get on them if you … Read more