The last months of the year are the right time to slowly summarize your business results and create a digital travel marketing strategy for the next year. If you’ve been thinking about what would be good to apply next year to attract more tourists at a lower price, then it will surely be useful for … Read more
We have analyzed more than 400 travel websites and these are the most common mistakes! Last year we had an action within the Etourism Consulting agency and we presented a free website analysis to all the interested tourism industry stakeholders – hoteliers, tour operators, travel agents, destinations. In a nutshell: We processed more than 400 … Read more
If you are running a travel and hospitality business (or planning to do so) you need to conduct a travel market research if you want to be successful in it. A few decades ago only the largest industry players could afford a thorough tourism market research, but now you can do it by yourself! We’ve … Read more
Did you know that you can be promote at every Tourism Fair without spending money on trip, accommodation, and booths? No, you do not even have to pay for an entrance ticket! Another ITB is happening in Berlin, and somehow everyone in the industry is talking about it. The most common question we get is: … Read more
Net Promoter Score in tourism is a simple indicator of guests’ contentment and it is obtained by asking only one question. Professional hotels aim to get feedback from their guests about their contentment with the stay in a hotel. However, they do this by using questionnaires with dozens of questions, which can be tiresome for tourists. … Read more
A “Buyer Persona” is defined as the semi fictive representation of your ideal customer, based on market research and data about your actual customers. One thing is certain – this method will allow you to customize your promotional messages to different market segments and maximize your marketing efforts! If you are working in travel … Read more
Although they are becoming more and more dependent on OTAs, hotels simultaneously try to get out from the clutches of such websites that take from them a fair amount of commission and get as many direct bookings as possible. Online travel agencies, known as OTA, including Booking.com, have definitely started a complete revolution in the … Read more